What are some of the highlights of your career so far?
Absolutely. One of the biggest highlights was when I made my first sale for my ecommerce store. I didn’t know anything about women’s fashion, online sales, or advertising on social media. I found some items from China and I put them on my Shopify website, and some random person bought them. I’m not sure if it was luck, but I was super happy. Everything with my digital marketing career started with that first sale.
Marketing and sales have changed a lot in the past few years. What are some of the biggest changes you’ve seen?
Different privacy rules and regulations that have come out over the past few years have changed marketing and sales a lot. For example, about four years ago, you could advertise for nearly anything on Facebook without any restrictions. But after the Facebook–Cambridge Analytica data scandal, Facebook became more restrictive, and it’s been very hard to make sales online ever since, especially with Apple having restrictions on sharing data between Facebook and Google. This all makes it harder to hit your target audience. Instead, what I’ve had to do is use all the different platforms in combination with each other in order to target audiences in a more comprehensive and less restrictive manner.
What are some challenges specific to marketing and sales in government relations and advocacy?
The biggest challenge would be lead generation. You can’t do lead generation in the conventional way because government relations and advocacy professionals aren’t as engaged on Facebook or Google for work-related tasks. For example, they’re less likely to click on social media advertisements outside of their workday and less likely to be on social media during their work day. This means you have to find a different way to digitally engage prospects as they go about their workday.
What’s the best advice you’ve ever received?
The best advice I received was from my dad. He immigrated to this country and made a lot of sacrifices in the process, and he stressed the importance of following your dreams. To him, being successful is a requirement. You can’t waste the opportunities available in this country, and if you have an idea of something you’d like to implement, just make sure you do it to the fullest extent, and make sure that you’re successful at it. He worked a challenging job for up to 80 hours a week just to give our family an opportunity to succeed, and it’s our job to build on his legacy and continue his work ethic.
What’s one important question that I haven’t asked you yet?
The question would be: what’s the driving force behind my work? My response would be that I do what I do to build on my family’s legacy. To push myself to my limit, I want to chase all the talents that life and God have given me to the fullest extent. That’s why I’m always trying new things and pushing myself to the fullest extent.
Is there anything else we should know about you?
I’m a pretty good soccer player – I actually scored a hat trick over the weekend. I also love to cook, and I plan to be a chef for my retirement plan. I’d love to open a farm-to-table restaurant.